Social Media Marketing
I guess each one of us know about social media. It’s a place where about 70% of our time is devoted into. So, why not reach our customers and prospects through a place where we all are already into – social medias.
Social media marketing is a form of internet marketing that involves creating and sharing contents on various social media platforms such as Facebook, Twitter, Instagram, Pinterest and many more. Based on social media marketing we can attract our customers posting attractive and engaging contents in terms of videos, photos, blogs, etc. that too with low cost incurred required only for boost or paid advertising.
This sector has grown faster than the internet itself especially with amazing features updated by Mark Zuckerberg lately. And many businesses today are involved in social media marketing including our own business, Icreation.
Icreation helps our clients looking after their digital marketing including SMM (Social Media Marketing) so to gain more customers reach. Most of the people or our targeted group itself have Nomophobia (fear of not being near your mobile phone), means it’s the most incredible marketing opportunity.
Moreover, in social media marketing highest traffic means greatest results of social media marketing. So, here in SMM, content is the player and blog post is the master.
On another, video dominates and pictures win the day. If your content is not good, then there would not be shares many likes and less traffic means your strategy would be fail. But an engaging and insightful content would draw more traffic. Also, it makes the user want to tell all of his or her friends about it.
Likewise, using social media you can grow your Brand Awareness as it helps in creating brand recognition. Social media gives brand exposure, connect audience easily and more closely and also consumers are more likely to buy brands they recognize.
Also, SMM would help gather data from audience research to improve. Also it helps in building brand loyalty because Customers follow and interact with the brands they enjoy. But what’s interesting is that 53% of customers who follow your business are likely to be loyal to your business specifically. Social media can have an indirect impact on SEO which means SMM Can also assist with link building.
You might now be thinking of involving into social media marketing but you also might be confused on how to create effective social media strategy. There are many companies that would take your burden of social media marketing too. But if you want to do on your own then too it’s not a problem.
Let’s see some steps on creating a social media strategy:
- Choose social media marketing goals that align to business objectives:
Your goals must be SMART (Specific, Measurable, Attainable, Relevant and Time-bound) goals. This goals will guide your actions and ensure they lead to real business results.
- Learn Everything you can about your audience:
Create audience personas which means know your audience properly as where are they mostly involved and what they want to see on social media. Don’t make assumptions instead gather data form reliable source where Facebook is also better network for reaching baby boomers than Millennials. Social media analytics can also provide a ton of valuable information about who your followers are, where they live, and how they interact with your brand on social media. These insights allow you to refine your strategy and better target your audience.
- Know your competitions:
Odds are your competitors are already using social media, and that means you can learn from what they’re doing. This can be done through various analysis such as Competitive Analysis, social media listening, SWOT analysis of company, etc.
- Do a Social Media Audit:
If you’re already using social media, take stock of your efforts so far. Ask yourself the following questions:
What’s working, and what’s not?
Who is engaging with your?
Which networks does your target audience use?
How does your social media presence compare to the competition?
- Set up accounts and improve profiles
Decide which network you would likely to use so to promote your brand and strategy among various social networks such as Facebook, Instagram, etc. And once you choose the network then you should set up your profiles with continuous engaging posts and create an inspiring, unique post to attract much customers.
- Create a social media content calendar
Sharing great content is essential, of course, but it’s equally important to have a plan in place for when you’ll share content to get the maximum impact. Your social media content calendar also needs to account for the time you spend interacting with the audience (although you need to allow for some spontaneous engagement as well).
Finally, once you have your plan ready, your contents ready, your post ready and calendar set now it’s time to promote your brand to social media. But make sure your calendar and content reflects your mission statement. So, don’t be backward and start involving in SMM. Else, your competitors would go way ahead of you and there would be no option then to be called a left over.