Top 10 Trends In Digital Marketing in 2020
As the digital marketing landscape is constantly changing, business owners need to know about the changes so they can easily adapt to new technologies and remain ahead in the market. Each year, new tools and technologies have emerged that help them become able to create new ways to grow their brands, generate leads, and improve their relationship with their existing customers. To help you below we help you unravel the best 10 digital marketing trends in 2020.
- Artificial Intelligence
Artificial intelligence is considered as one of the best technologies for businesses in 2020. Over the last 12 months, it has opened new doors that allow marketers to deliver relevant and engaging ads to their customers. It overlaps with many features combined together, like voice assistance and chatbots and almost every sector is fascinated with how easy it is to gather and analyze critical information. AI has taken the world by storm and thus helping to strategize and assist digital marketing, which will eventually make huge advancements in commercial activities over the next few decades.
- Content Marketing
Even with all these new-age technologies popping up the digital marketing space, Content marketing is still going nowhere as it continues to be an essential component of digital marketing. A big reason for its popularity is, whether you want to drive traffic to your website or increase your sales, content marketing when done right, can help you achieve all your marketing goals. In today’s world, content is imperative so make sure that your content benefits both your brand and your audience.
Chatbots are computer programs powered by artificial intelligence (AI) that interact with users on a certain topic or in a specific domain in a natural, conversational way using text and voice. A chatbot can be deployed on websites, mobile apps, SMS/text, and other communication channels to answer questions, perform tasks, and conduct textual or auditory conversations with human users. It is revolutionizing the structure of many organizations and is often described as one of the most advanced interactions between humans and machines.
- Video Marketing
Video marketing is one of, if not the, most important marketing trend today and is likely to remain competitive and relevant. An astonishing one-third of internet users, as many as 1.9 billion people, use YouTube which proves that video marketing is one of the strongest ways to give a visual introduction or demonstration of your products or services. It is key for conversions: it’s no longer an option, it’s a necessity.
- Voice Search
Voice search is the fastest-growing type of technology that is rising and will have a great impact on various industries like e-commerce app and website development. More and more people are now using their voices to search for information and your voice assistant will help you find the stuff you’re looking for. People are using voice search because it is fast, easy, and allows anyone to search for their relevant information. The next big thing in digital marketing is voice. Is your business equipped to ride it?
- Conversational marketing
Conversational marketing is, at its core is a method of having a one-to-one conversation with your audience and converting leads via dialogue-driven activities. It helps in building relationships and creates authentic experiences with customers and buyers & is also a powerful tool that gives you a deeper insight into the wants and needs of your customer and potential customer’s needs allowing you to deliver more effective marketing that leaves a lasting impression.
- Social Media Marketing
The term “social media marketing” is pretty broad. It is a type of marketing strategy that involves using social platforms as channels for brand promotion, target audience growth, advertise and sell products, driving website traffic, and create brand awareness. According to reports, nowadays half of the global population, 3.8 billion people, use social media. Moreover, this number is constantly increasing— since 2019, social media use has grown by 9.2%. Social media is a powerhouse. However, if you don’t use it well, your competitors will certainly gain benefits that could be a game-changer.
- Micro-InfluencersMicro-influencers are an influential personality (individuals with a strong online presence) with a smaller, but very active and interactive following. These include popular bloggers, vloggers, and Social Media experts. These are influencers usually have higher engagement rates which means that more people will notice your brand and help brands reach their marketing goals with ease. There are different ways you can leverage on to identify the right Micro-influencers but finding the perfect one can be challenging. You should consider different factors before making a decision. So, are you ready to go all-in with influencer marketing?
- Augmented Reality & Virtual Reality
As the technology available for marketing evolves continuously in the last couple of decades, there are only a few that can make such a vast impact on our everyday lives like Augmented (AR) and Virtual Reality (VR). Many businesses are slowly coming to realize that these are the two rising technologies with the potential to drastically change B2B marketing. It improves your relations with B2B clients, helping you to present products or services in a way you couldn’t even imagine just a few years ago. So now it is now your turn to make a good strategy and unlock its marketing potential.
- Email Marketing
Email marketing is a marketing strategy using the tools of email to deliver advertising messages. One of the main reasons for email marketing assumed to be one of digital marketing’s most important tenets is its high ROI (Return On Investment). It performs better than social media and other channels and is six times more effective than social media, Adweek reports.
Email marketing is one of the most cost-effective marketing techniques that can help you get more conversions for less. So what are you waiting for? Start your email marketing campaign right now.
Thus, these are the top 10 Digital marketing that is likely been using in 2020 and is also to be increasing its importance in near future.